Public Communication Campaigns

Public Communication Campaigns

Table 11.1 The Health Communication - Behavior Change Model Communication Functions Behavior Objectives Communication Inputs ( for the Receiver ) ( for the Receiver ) Media messages Gain attention Become aware Face - to - face ...

Author: Ronald E. Rice

Publisher: SAGE

ISBN: 0761922067

Category: Language Arts & Disciplines

Page: 428

View: 145

This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.
Categories: Language Arts & Disciplines

Handbook of Public Relations

Handbook of Public Relations

This chapter extends the traditional concept of a public's communication as a set of organized actions around issues and ... it centralizes the communication behavior of publics and public participation in public relations research .

Author: Robert L. Heath

Publisher: SAGE

ISBN: 076191286X

Category: Business & Economics

Page: 824

View: 512

This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
Categories: Business & Economics

Communication Yearbooks Vols 6 33 Set

Communication Yearbooks Vols 6 33 Set

Reducing the risk of cardiovascular disease : Effects of a community - based campaign on knowledge and behavior . Journal of Community Health ... Public communication as a strategy for inducing health - promoting behavioral change .

Author: Various

Publisher: Routledge

ISBN: 9781136630538

Category: Language Arts & Disciplines

Page: 17176

View: 609

The Communication Yearbook annuals originally published between 1977 and 2009 publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Topics dealt with include Communication as Process, Research Methodology in Communication, Communication Effects, Taxonomy of Communication and European Communication Theory, Information Systems Division, Mass Communication Research, Mapping the Domain of Intercultural Communication, Public Relations, Feminist Scholarship, Communication Law and Policy, Visual Communication, Communication and Cross-Sex Friendships Across the Life Cycle, Television Programming and Sex Stereotyping, InterCultural Communication Training, Leadership and Relationships, Media Performance Assessment, Cognitive Approaches to Communication.
Categories: Language Arts & Disciplines

Excellence in Public Relations and Communication Management

Excellence in Public Relations and Communication Management

Employee communication at a university-based R & D center: An analysis using Grunig's theory of communication behavior. Unpublished master's thesis, University of Maryland, College Park. Schwartz, D. F., & Glynn, C. J. (1990, June).

Author: James E. Grunig

Publisher: Routledge

ISBN: 9781136691751

Category: Business & Economics

Page: 680

View: 410

This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.
Categories: Business & Economics

Intercultural Public Relations

Intercultural Public Relations

Many factors or independent variables influence what kinds of information behaviors the different publics will have. ... to activate publics or to “de-activate” publics), communicators need to influence public communication behaviors ...

Author: Lan Ni

Publisher: Routledge

ISBN: 9781317280903

Category: Language Arts & Disciplines

Page: 340

View: 706

Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions. This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework that will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media. The book examines theories and issues in three integrated processes: Identification of publics Relationship management Conflict resolution These areas represent the most critical functions that public relations contributes to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs, gain support, and empower the publics themselves. In doing so, the book adopts simultaneously public-centered and organization-centered perspectives. This unique work will serve as an essential reference for students, practitioners, and scholars in today’s global public relations environment.
Categories: Language Arts & Disciplines

Public Relations Theory

Public Relations Theory

An important empirical question is the kinds of communication rules and behaviors communicants associate with dialogue. It seems important that representatives of an organization and a public should agree on these rules and behaviors.

Author: Carl H. Botan

Publisher: Routledge

ISBN: 9781351225724

Category: Language Arts & Disciplines

Page: 368

View: 411

Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.
Categories: Language Arts & Disciplines

Public Relations Roles and Practitioner Communication Behavior

Public Relations Roles and Practitioner Communication Behavior

with communication behaviors is justified from a theoretical perspective because it contributes toward the conceptual development and definition of factors associated with the behaviors and roles of public relations practitioners in the ...

Author: James Brian Cook

Publisher:

ISBN: WISC:89015341456

Category: Communication

Page: 260

View: 352

Categories: Communication

Social Political and Economic Contexts in Public Relations

Social  Political  and Economic Contexts in Public Relations

Thus public relations practitioners need to consider such audiences as publics. Consequently, Grunigs' (1984) situational theory for explaining the communication behavior of publics is particularly helpful. As detailed in several other ...

Author: Hugh M. Culbertson

Publisher: Routledge

ISBN: 9781136474972

Category: Language Arts & Disciplines

Page: 338

View: 746

Two commissions within the Public Relations Society of America have recently defined courses in case-study analysis, research methods, and behavioral-science theory as central to an acceptable public relations curriculum. To date, these three "streams" within PR education have run independently of each other. The authors produced this volume because they believe that there is a growing demand for an integrative "applied theory" approach to the study of public relations cases. The need for PR professionals to study the social, political, and economic contexts of public relations carefully had been apparent for some time as issues management and environment scanning emerged as focal points of modern public relations. Yet there was no systematic framework for such study. This volume, however, with its strong foundation in theory, provides just that framework and is highly suitable for graduate-level courses in public relations.
Categories: Language Arts & Disciplines