Practical Web Analytics for User Experience

Practical Web Analytics for User Experience

Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website.

Author: Michael Beasley

Publisher: Newnes

ISBN: 9780124046948

Category: Computers

Page: 256

View: 116

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. Discover concrete information on how web analytics data support user research and user-centered design Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders
Categories: Computers

Understanding Your Users

Understanding Your Users

Practical web analytics for user experience: How analytics can help you understand your users. Morgan Kaufmann. • Jansen, B. J. (2009). Understanding user-web interactions via web analytics. Synthesis Lectures on Information Concepts, ...

Author: Kathy Baxter

Publisher: Morgan Kaufmann

ISBN: 9780128006092

Category: Computers

Page: 568

View: 575

This new and completely updated edition is a comprehensive, easy-to-read, "how-to" guide on user research methods. You'll learn about many distinct user research methods and also pre- and post-method considerations such as recruiting, facilitating activities or moderating, negotiating with product developments teams/customers, and getting your results incorporated into the product. For each method, you'll understand how to prepare for and conduct the activity, as well as analyze and present the data - all in a practical and hands-on way. Each method presented provides different information about the users and their requirements (e.g., functional requirements, information architecture). The techniques can be used together to form a complete picture of the users' needs or they can be used separately throughout the product development lifecycle to address specific product questions. These techniques have helped product teams understand the value of user experience research by providing insight into how users behave and what they need to be successful. You will find brand new case studies from leaders in industry and academia that demonstrate each method in action. This book has something to offer whether you are new to user experience or a seasoned UX professional. After reading this book, you'll be able to choose the right user research method for your research question and conduct a user research study. Then, you will be able to apply your findings to your own products. Completely new and revised edition includes 30+% new content! Discover the foundation you need to prepare for any user research activity and ensure that the results are incorporated into your products Includes all new case studies for each method from leaders in industry and academia
Categories: Computers

Design User Experience and Usability Theory Methodology and Management

Design  User Experience  and Usability  Theory  Methodology  and Management

57(1), 21–31 (2015) Beasley, M.: Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users. Morgan Kaufmann, Burlington (2013) McGregor, M., Brown, B., McMillan, D., Chi, W.: 100 days of iPhone use: ...

Author: Aaron Marcus

Publisher: Springer

ISBN: 9783319586342

Category: Computers

Page: 792

View: 318

The three-volume set LNCS 10288, 10289, and 10290 constitutes the proceedings of the 6th International Conference on Design, User Experience, and Usability, DUXU 2017, held as part of the 19th International Conference on Human-Computer Interaction, HCII 2017, in Vancouver, BC, Canada, in July 2017, jointly with 14 other thematically similar conferences. The total of 1228 papers presented at the HCII 2017 conferences were carefully reviewed and selected from 4340 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The total of 168 contributions included in the DUXU proceedings were carefully reviewed and selected for inclusion in this three-volume set. LNCS 10288: The 56 papers included in this volume are organized in topical sections on design thinking and design philosophy; aesthetics and perception in design; user experience evaluation methods and tools; user centered design in the software development lifecycle; DUXU education and training. LNCS 10289: The 56 papers included in this volume are organized in topical sections on persuasive and emotional design; mobile DUXU; designing the playing experience; designing the virtual, augmented and tangible experience; wearables and fashion technology. LNCS 10290: The 56 papers included in this volume are organized in topical sections on information design; understanding the user; DUXU for children and young users; DUXU for art, culture, tourism and environment; DUXU practice and case studies.
Categories: Computers

Measuring the User Experience

Measuring the User Experience

The “magic number 5”: Is it enough for web testing? 2003, April 5–10, Ft. Lauderdale, FL: CHI. Beasley, M. (2013). Practical web analytics for user experience: How analytics can help you understand your users (1st ed.).

Author: Bill Albert

Publisher: Morgan Kaufmann

ISBN: 9780128180815

Category: Computers

Page: 384

View: 863

Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics, Third Edition provides the quantitative analysis training that students and professionals need. This book presents an update on the first resource that focused on how to quantify user experience. Now in its third edition, the authors have expanded on the area of behavioral and physiological metrics, splitting that chapter into sections that cover eye-tracking and measuring emotion. The book also contains new research and updated examples, several new case studies, and new examples using the most recent version of Excel. Helps readers learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal and physical, as well as more specialized metrics such as eye-tracking and clickstream data Provides a vendor-neutral examination on how to measure the user experience with websites, digital products, and virtually any other type of product or system Contains new and in-depth global case studies that show how organizations have successfully used metrics, along with the information they revealed Includes a companion site, www.measuringux.com, that has articles, tools, spreadsheets, presentations and other resources that help readers effectively measure user experience
Categories: Computers

Essentials of Digital Marketing

Essentials of Digital Marketing

Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users, Elsevier, Waltham. Booth, D. and B.J. Jansen, B.J. (2009), A review of methodologies for analyzing websites in B.J. Jansen, A. Spink, ...

Author: Kathryn Waite

Publisher: Goodfellow Publishers Ltd

ISBN: 9781911396024

Category: Business & Economics

Page: 256

View: 629

This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.
Categories: Business & Economics

Social Commerce

Social Commerce

Beasley, M. Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users. Burlington, MA: Morgan Kaufmann, 2013. Beasley, M., A. Chen, K. Nunez, and L. Wright. “Working Hand in Hand: Balanced Scorecards ...

Author: Efraim Turban

Publisher: Springer

ISBN: 9783319170282

Category: Business & Economics

Page: 320

View: 603

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.
Categories: Business & Economics

HCI for Cybersecurity Privacy and Trust

HCI for Cybersecurity  Privacy and Trust

Beasley, M.: Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users, 1st edn. Newnes, Oxford (2013) Reshma, K., Rajendran, V.V.: An enhanced approach for querying integrated web analytics ontology ...

Author: Abbas Moallem

Publisher: Springer

ISBN: 9783030223519

Category: Computers

Page: 484

View: 124

This book constitutes the thoroughly refereed proceedings of the First International Conference on HCI for Cybersecurity, Privacy and Trust, HCI-CPT 2019, which was held as part of the 21st HCI International Conference, HCII 2019, in Orlando, FL, USA, in July 2019. The total of 1275 papers and 209 posters included in the 35 HCII 2019 proceedings volumes were carefully reviewed and selected from 5029 submissions. HCI-CPT 2019 includes a total of 32 papers; they were organized in topical sections named: Authentication; cybersecurity awareness and behavior; security and usability; and privacy and trust.
Categories: Computers

Advances in Artificial Intelligence IBERAMIA 2018

Advances in Artificial Intelligence   IBERAMIA 2018

... M.: Practical Web Analytics for user Experience: How Analytics can Help you Understand Your Users. Newnes, Oxford (2013) Baker, R.S., Inventado, P.S.: Educational data mining and learning analytics. In: Larusson, J.A., White, ...

Author: Guillermo R. Simari

Publisher: Springer

ISBN: 9783030039288

Category: Computers

Page: 520

View: 450

This book constitutes the refereed proceedings of the 16th Ibero-American Conference on Artificial Intelligence, IBERAMIA 2018, held in Trujillo, Peru,in November 2018. The 41 papers presented were carefully reviewed and selected from 92 submissions. The papers are organized in the following topical sections: Knowledge Engineering, Knowledge Representation and Reasoning under Uncertainty., Multiagent Systems., Game Theory and Economic Paradigms, Game Playing and Interactive Entertainment, Ambient Intelligence, Machine Learning Methods, Cognitive Modeling,General AI, Knowledge Engineering, Computational Sustainability and AI, Heuristic Search and Optimization and much more.
Categories: Computers

Introduction to Electronic Commerce and Social Commerce

Introduction to Electronic Commerce and Social Commerce

Beasley, M. Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users. Burlington, MA: Morgan Kaufmann, 2013. Burke, A., “How a 15 Year-Old Entrepreneur Got Her Product into Nordstrom.” Yahoo!

Author: Efraim Turban

Publisher: Springer

ISBN: 9783319500911

Category: Business & Economics

Page: 435

View: 516

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace. the following="" tutorials="" are="" not="" related="" to="" any="" specific="" chapter.="" they="" cover="" the="" essentials="" ec="" technologies="" and="" provide="" a="" guide="" relevant="" resources.="" p
Categories: Business & Economics

Public History

Public History

Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users, Burlington: Morgan Kaufmann, 2013. Berry, David M., ed. UnderstandingDigitalHumanities, Houndmills and New York: Palgrave Macmillan, 2012.

Author: Thomas Cauvin

Publisher: Routledge

ISBN: 9781317512431

Category: History

Page: 298

View: 643

Public History: A Textbook of Practice is a guide to the many challenges historians face while teaching, learning, and practicing public history. Historians can play a dynamic and essential role in contributing to public understanding of the past, and those who work in historic preservation, in museums and archives, in government agencies, as consultants, as oral historians, or who manage crowdsourcing projects need very specific skills. This book links theory and practice and provides students and practitioners with the tools to do public history in a wide range of settings. The text engages throughout with key issues such as public participation, digital tools and media, and the internationalization of public history. Part One focuses on public history sources, and offers an overview of the creation, collection, management, and preservation of public history materials (archives, material culture, oral materials, or digital sources). Chapters cover sites and institutions such as archival repositories and museums, historic buildings and structures, and different practices such as collection management, preservation (archives, objects, sounds, moving images, buildings, sites, and landscape), oral history, and genealogy. Part Two deals with the different ways in which public historians can produce historical narratives through different media (including exhibitions, film, writing, and digital tools). The last part explores the challenges and ethical issues that public historians will encounter when working with different communities and institutions. Either in public history methods courses or as a resource for practicing public historians, this book lays the groundwork for making meaningful connections between historical sources and popular audiences.
Categories: History